Privacy Policy
Last updated: March 17, 2026
This Privacy Policy explains how Waterfront Keys Realty ("we," "us," or "our") collects, uses, discloses, and safeguards information when you visit our website, make an inquiry, subscribe to our communications, or book a reservation.
Information We Collect
- Information you provide: name, email address, phone number, mailing address, reservation and stay details, special requests, communications, and any information submitted via forms (including newsletter sign-ups and inquiries).
- Payment details: we may collect limited billing information necessary to facilitate reservations. Sensitive payment information is processed by secure third-party payment processors and is not stored by us.
- Usage data: IP address, device and browser type, pages or listings viewed, referring/exit pages, and timestamps.
- Cookies and similar technologies: used to operate the site, remember preferences, and analyze site performance.
How We Use Your Information
- To process inquiries, quotes, bookings, and provide customer support.
- To operate, maintain, and improve our website, services, and user experience.
- To send transactional messages (e.g., booking confirmations, service notices) and, with your consent where required, marketing communications such as newsletters or promotional offers.
- To protect our team, guests, property owners, and our business; to prevent fraud and misuse; and to comply with legal obligations.
Text Messaging (SMS) Consent
When you opt in, you consent to receive SMS messages related to inquiries, reservations, or occasional promotions. Message frequency may vary. Message and data rates may apply. You may opt out at any time by replying STOP. For help, reply HELP or contact us using the details below.
Cookies
We use cookies to help the site function, remember your preferences, and understand how visitors interact with our pages. You can set your browser to refuse or delete cookies; however, some features of the site may not function properly without them.
How We Share Information
- Service providers: we share information with vendors who help us operate the website, process payments, send communications, provide analytics, or deliver services you request. They are permitted to use information only to perform services for us.
- Property owners and on-site partners: to fulfill and support your stay or services you request.
- Legal and safety: to comply with law, enforce our policies and agreements, or protect our rights, property, guests, or others.
- Business transfers: in connection with a merger, sale, or reorganization, your information may be transferred as part of that transaction.
Your Choices and Rights
- Access, update, or delete: you may request access to or deletion of your personal information, subject to applicable law.
- Marketing preferences: you can unsubscribe from promotional emails at any time by using the link in those messages or contacting us.
- Cookies: manage cookies via your browser settings.
Residents of certain regions may have additional rights under local law. To exercise any rights, please contact us using the details below.
Data Security and Retention
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is fully secure, and we cannot guarantee absolute security. We retain information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.
Children’s Privacy
Our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take appropriate steps to delete it.
International Visitors
If you access the site from outside the United States, your information may be processed in the United States or other jurisdictions that may have different data protection laws than your country.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. Your continued use of our website after changes are posted constitutes your acceptance of those changes.
Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
- Waterfront Keys Realty
- Phone: 305-414-8936
- Online: Contact Us
- Terms: Terms & Conditions